H-D 2021 Virtual Event (Live Event, Documentaries)

Concept, Film Development Lead
This project was released as a part of Harley Davidson’s model year launch event, an annual opportunity for the brand to showcases new bikes to dealers. For Model Year 2021, the occasion became their first ever virtual event live streamed to audiences globally. With four new model debuting world-wide, we told the story of each as mini-documentaries capturing the spirit of a Harley rider.

Each film was followed by a keynote presentation from team experts, detailing the craft and technology that went into building each bike.

Mini Documentaries

Concept & Research, Film Development Lead
Bike Lineup: Fatboy, Streetbob, Spearfish, CVO

Everything is a Road

Concept Development, Art Direction, Writing Support
A documentary exploring Harley Davidson’s rich, off-road history in pioneering adventure touring as a sport to launch their new touring motorcycle—The Pan America. This 23 minute long-form takes us on a journey of historic footage, design technology, and the spirit of adventure that has propelled Harley as a brand to push their boundaries.

Directed by David Darg.
Produced through MediaMonks
Creative team: Alex Danklof, Debora Den Iseger, Travis Swingler, Brittany Kopeikin, myself + many more.

The Archives

Research & Craft
We worked with the team at the Harley Davidson Museum to piece together our story through archival footage. Dating as far back as the early 1900s, these clips were brought to life via colour and parallax, working across timezones with MediaMonks India, Netherlands, and US to put together our film in under four weeks.

BTS snapshot posted without permission. Will be taken down as soon someone files a complaint 😅