Ahead Of The Lens
CES | Media.Monks x René Staud

Creative + Film Director | North America Creative Lead for Artist.Monks x AI initiatives

At CES 2024, Media.Monks hosted a panel on the evolution of brands and creators in AI, using the automotive industry as an example featuring BMW, and René Staud, a 50-year veteran automotive photographer.

This project captures René’s insights on AI, creativity, acceleration and branding, the film accompanying panel discussions and a physical book showcasing emerging AI artists, as one of the earliest creative explorations of integrating AI with traditional creative pipelines.

Model Training | The Archives

René authorised us to train our model on his automotive archive, exploring lighting, angles, and depth of field. This process aimed to create his digital twin while testing motion, pairing Unreal Engine with Monks.Flow and refining camera techniques.

AI Integration | Approach & Process

Our panel at CES aimed to explore realistic collaborations between creatives, brands, and AI. We created a documentary and an informational film to foster that dialogue on integrating traditional storytelling with AI driven production, and balancing brand and artistic needs.

René’s story, archives, and interviews were shot on camera; animation, transitions, music, and editing were enhanced by Flow.Monks, Media.Monks’s AI ecosystem, directed by my creative team.

Treatment Deck

A select few slides from the project’s treatment deck, outlining a roadmap of the event, panel discussions, the film piece, and a book showcasing global AI creative works.