“Stream to Re-green”
(Social Good, Music & Entertainment)

Creative Director, Concept, Streaming Strategy & Rollout Plan

For Just Diggit, a a grassroots organisation fighting global warming, we created a track and invited fans of
Don Diablo and Ty Dolla Sign to binge-stream the music video for a 48 hour window to plant trees.

Our promise: Within those 48 hours, for every 25 streams, 1 m2 of degraded land would be planted with trees.

We had over 7,000,000 streams within hours of release, and our audience was given the opportunity to play their part in a simple yet impactful way.

The film tells the story of earth trying to speak to us in small, subtle ways,.

Film Director: Safi Graauw
Soundtrack: Don Diablo & Ty Dolla Sign
Agency/Production House: MediaMonks in collaboration with Havaas Lemz Amsterdam
Team: Vincent Van Der Klaauw, Alex Danklof, Debora Den Iseger, Kevin Rooi, Ken Plass, Karlijn Hendrikson, Ben Phillips, myself + many more!