Stream to Re-green (Social Good, Music & Entertainment)

Concept Development, Streaming Strategy & Rollout Plan, Creative Lead
This project was aimed at creating a simple step for everyday people to reverse the climate crises. In partnership with Just Diggit—a grassroots organisation fighting global warming by re-greening dry land in Africa—we created a unique concept of making an interactive music video that helped re-green the earth by encouraging audiences to binge watch it. Our promise: Within a 48 hour window, for every 25 streams, 1 m2 of degraded land will be planted with trees.

As for the film, the story revolved around earth trying to speak to us in small and subtle ways, reminding us there’s little time left e to take charge of the climate crises, so why not jump on it now.

With over 7,000,000 streams within days of release, our audience was given the opportunity to help the planet in a small but profound way.

Film Director: Safi Graauw
Soundtrack: Don Diablo & Ty Dolla Sign
Agency/Production House: MediaMonks in collaboration with Havaas Lemz Amsterdam
Team: Vincent Van Der Klaauw, Alex Danklof, Debora Den Iseger, Kevin Rooi, Ken Plass, Karlijn Hendrikson, Ben Phillips, myself + many more!