Erase the Hate (Social Impact, Music & Entertainment)
Concept Development, Art Direction & Design
Made for the Superbowl for NBCUniversal. The initiative was launched with an accelerator program providing grants, coaching, and mentorship to activists from local communities across the United States.
Soundtrack: Princess Nokia & Timbaland
Film Director: Sam Pilling
Agency: 72andSunny
Production House: Pulse
Brand Design
We wanted to create a visual identity that felt intentionally jarring, and used the backspace icon portray how erasing hate is as natural of an act as hitting delete.
