Sloth Stream

Concept Development, Creative Direction
This project was orchestrated to turn the last day of taxes from a stressful experience into a relaxing occasion. On April 15, we partnered with H&R Block to live stream the most relaxed animal on the planet—a sloth.

#SlothStream featured Paco the Sloth relaxing to the sound of ambient soundtrack for a 12-hour stream. Viewers were encouraged to take a break and interact throughout the day via twitter polls, where they got to decide what they’d like to watch Paco eat or play.

This casestudy gives us a snapshot of how the day rolled, and how Paco won the heart of Twitterverse.

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Singing Tweets

Concept Development, Creative Direction
To keep H&R Block top of mind as a tax service middle of the season, we took a jab at TurboTax in partnership with musician Greg Lawrence and turned real-life angry tweets about our competitor into classic “blues” songs.

BTS Snapshot posted without permission. Will be taken down as soon someone files a complaint 😅