H&R BLOCK
Launch Campaign | Concept Development, Art Direction, Brand Makeover, Some Writing
Meet Lisa: A tax-loving brand ambassador created specially for H&R Block to answer all sorts of tax questions. Think of her as your best friend whose also a tax enthusiast. Part magic, part real, she lives in a world different from ours, yet appears anytime we need her.
Phase 2 | Product Launch
To Launch Tax Pro Go–a product that blends the ease of online upload with the confidence of a real-life professional doing taxes for you–we showed people that the new way to do taxes is not by sitting at a desk with paperwork, but by doing whatever else it is that you want
SOCIAL | Live Stream
Tax season is stressful. So H&R Block, a leading tax prep company, decided to turn one of the most stressful days of the year–the deadline of April 15th–into a very relaxing one by live-streaming the most relaxed animal on the planet: a sloth.
#SlothStream featured Paco the Sloth relaxing to the sound of ambient soundtrack for a 12-hour stream. Viewers were kept engaged throughout the day with interactive polls where they got to decide what snack or toy Paco should have.
The following case study gives us a snapshot of how the day rolled, and how Paco won the heart of Twitterverse.
SOCIAL | Singing Tweets
To stay top of mind mid-tax season, we partnered with musician Greg Lawrence and turned real life angry tweets about TurboTax into classic blues style songs.
SOCIAL | True Stories
H&R loyalists have built lasting relationships with their tax pros over the years. To bring these professionals to the forefront, we created a series heartfelt filer testimonials in the form of charming animated stories..
Glamour Shots
Posted without permission and will be taken down as soon as my team realizes these exist. Until then!
