Concept Development, Art & Design, Some Writing, Team Management
Tax season is stressful. So H&R Block, a leading tax prep company, decided to turn one of the most stressful days of the year–the deadline of April 15th–into a very relaxing one by live-streaming the most relaxed animal on the planet: a sloth.
#SlothStream featured Paco the Sloth relaxing to the sound of ambient soundtrack for a 12-hour stream. Viewers were kept engaged throughout the day with interactive polls where they got to decide what snack or toy Paco should have.
The following case study gives us a snapshot of how the day rolled, and how Paco won the heart of Twitterverse.
Concept Development, Art Direction
To stay top of mind mid-tax season, we partnered with musician Greg Lawrence and turned real life angry tweets about TurboTax into classic blues style songs.
Concept Development, Art Direction
H&R loyalists have built lasting relationships with their tax pros over the years. To bring these professionals to the forefront, we created a series heartfelt filer testimonials in the form of charming animated stories.
