Concept Development, Art Direction, Brand Makeover
Taxes are confusing and complex. To tackle this, we partnered with H&R Block to create Lisa: A tax-loving brand ambassador there to answer all kinds of tax questions anywhere, anytime.
…that felt great!
To Launch Tax Pro Go–a product that blends the ease of online upload with the confidence of a real-life professional doing taxes for you–we showed people that the new way to do taxes is not by sitting at a desk with paperwork, but by doing whatever else it is that you want.
For quick turnaround social posts, we decided to get shamelessly jankie with a diorama by giving our talent a little voice over. Following is a series of vignettes poking fun at culturally relevant events throughout the year.
