http://hellobaroosh.com/illustration daily 0.75 2015-10-13 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1439412238150-R8F13VDFQT8A7ZDCKJYN/image-asset.jpeg Illustrations: Pakistan Tourism Society https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1444715951459-EJKKVQ56B6QSA6X4E6OG/flowers_3_FNL.gif Illustrations: Pakistan Tourism Society https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1439433476238-24CQCAGFO9U1N8HOBPP0/darzi+copy.jpg Illustrations: Pakistan Tourism Society https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1439412262096-TQJQY50DN2J323B0NOP7/image-asset.jpeg Illustrations: Pakistan Tourism Society https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1439412393388-0XQOGBNEWKA0F0CL31JU/image-asset.jpeg Illustrations: Pakistan Tourism Society https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1439413435258-0MKTLJ6TYGE9VAWK1ZSH/image-asset.jpeg Illustrations: Pakistan Tourism Society http://hellobaroosh.com/digital-creative-dole daily 0.75 2018-08-22 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522272061496-2ILWIVM373EPCN5IXKJ5/Dole.jpg Dole https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464125087894-QSQB7I7OT3NLTGRSJGT8/DoleMicrosite_Portfolio.jpg Dole https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464130486381-ER7WEAU9SZ25AEMC19ZS/VideoCover.jpg Dole - Get Up and Grow! Together Get Up And Grow! Together was a challenge created to get people to adapt a healthier lifestyle. Through an interactive microsite, friends & families were encouraged to form teams and compete in healthy eating contests for prizes ranging from year long free supply of fruits & veggies to one-on-one cooking lessons with renowned chefs from around the nation. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464824263925-V441GN3FITVCJYSIENR9/DoleMicrosite_SocialMedia_LastPageMock.jpg Dole - Microsite https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464138222946-4ZFO8WDAV88KCP42FN65/DoleMicrosite_FOrPortfolio_2.jpg Dole - Microsite https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464823969459-LSVYQ20GGE0HHFSNG9WM/DOLE_SocialMedia_1b.gif Dole - Social GIFs https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464823973836-3IYTW8G8SRMLKMP5SQZ8/DOLE_SocialMedia_2.gif Dole - Social GIFs https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464823979669-H1JJ0S1R1BDAGV0WU2A4/DOLE_SocialMedia_4.gif Dole - Social GIFs https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464149765510-VWDFZORFPJZYR07F8Y87/DoleEmails_FOrPortfolio.jpg Dole - E-blasts https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464148101407-P6RFBR6PO5LDIJXXNL0C/DoleDigitalBanners_FOrPortfolio_2.jpg Dole - Mobile Banners https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1464824386921-0PILN1PMJBMUKHAQOPII/SocialPosts_illustrated_FOrPortfolio.jpg Dole - Social Post Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524545792244-OLA87H1NNLV7AXG4O4QU/banana-stickermockups.jpg Dole - Fruit Stickers https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524545770882-S94NBM06N1S9M9RI1DSL/Untitled+design+%2831%29.png Dole - Nationwide Tour The launch was kicked off with a nation wide tour of the the Get up and Grow Together team going state to state setting up health fairs and booths in partnership with local grocery stores. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524781611501-AIXL71QPL6PKQVP6KODM/Dole_Truck.jpg Dole - Wraps The launch was kicked off with a nation wide tour of the the Get up and Grow Together team going state to state setting up health fairs and booths in partnership with local grocery stores. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524545775547-211JGJPZFVHZWTEE9YZA/IMG_4295-950x1024.jpg Dole - Tour Set up https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524545913040-3BYD3EFHQ0B7CS7UEYG6/image-asset.jpeg Dole - News Coverage Fox News coverage of the Get Up and Grow Together Tour https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1524546519957-GD2B6QCCKS9FNSX88GC9/Dole_MomsFridgeSticker_SMALL.jpg Dole http://hellobaroosh.com/coming-soon-coors-light daily 0.75 2020-07-16 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522272084964-7OAFEKILAZ0FGTFOJDOK/Coors.jpg Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534975750216-CQB3B0XP959T2CYCCFT7/image-asset.png Coors Light - Journey of a Can Concept Development, Art & Design, Writing, Team Management Led a small team of six to produce Coors Light's first ever sound driven film highlighting their stance on recycling. Done in the jankiest of fashion, this social film on a budget became an all time favorite because of the simplicity of the idea. with the on https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522286113175-NJQO900XODFM8YXLDSUA/image-asset.jpeg Coors Light - Journey of a Can Led a small team of six to produce Coors Light's first ever sound driven film highlighting their stance on recycling. Done in the jankiest of fashion, this social film on a budget became an all time favorite because of the simplicity of the idea. with the on https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1519260184591-5KQSMFPHUNGMOD7UO01B/CanVas_Double_SpedUp-2.gif Coors Light - Can-Vas Animated social posts called Can-vas were created as a homage to celebrating cultural events & milestones throughout the year. From being home for holidays, to starting off the new year right, this concept highlighted the wins - big or small. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516914505856-73IWW3P9PTDVCITXZOFQ/CoorsLightPhotography.jpg Coors Light - Product Photos Shot on iPhone https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1527194166543-EJPLDOJNZT18CZ2KDRF7/unnamed.gif Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534976289254-8DRJXL82680CS07UQJDG/CoorsLight_Print.jpg Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1527194616285-X3OXQB6FTC914OF9R1VO/CoorsLight_BeerLagerDay.gif Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1490311061810-ESOCOD6HYX35DPHG9WPS/MensHealthCollaboration.png Coors Light - Social Partnership Set up brand partnerships such as this one with Men's Health, encouraging fans to climb their mountains no matter how tough it gets. Written by Garrett Radford https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1492922957397-3VCF0B9U51L6AHCPY69B/Screen+Shot+2017-04-22+at+9.48.33+PM.png Coors Light - Journey of a Can with the on Led a small team of six to produce Coors Light's first ever sound driven film highlighting their stance on recycling. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1490308144259-UNRCXXA1DKAJW4AY5I7O/Journey_CombinedGifs.gif Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1490227919899-33C2DHL7BSE8A9FOJ5GH/image-asset.jpeg Coors Light - Canvas Canvas was created as a homage to cultural events & milestones worthy of a celebration. From being home for holidays, to starting off the new year right, this concept highlights the wins big or small. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1490227962165-YKTYGTJS8LN6319AOZLB/image-asset.jpeg Coors Light     https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526718860826-58CUFGMCE9UD9SNE1N95/fe8c1f9f-1a0f-4aeb-b291-5e27e1c61f51.JPG.w960.jpg Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526719430044-RW8KBJLL5W92Z8IMIRWY/16265418_10154505942971339_4503249199899559937_n.jpg Coors Light https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1492932436543-GFMJRRK5CPX24HE9JET7/Screen+Shot+2017-04-23+at+12.27.05+AM.png Coors Light - A Coors Light First: Vertical Videos   on your Introduced Coors Light to the world of vertical videos for an immersive, full-screen view of social content on their phones. http://hellobaroosh.com/coming-soon-carls-jr-design-rebrand daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522298088802-S18I5VWBKVSBM9YD0TQR/Carls.jpg Carl's Jr. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516647755852-9IEEHRK7ZKDK9W6N6E4G/Key+Frames+6.jpg Carl's Jr. - Pioneers of the Great American Burger - Launch Film Concept Development, Art & Design In the fall of 2016, we were approached by CKE for a complete makeover. Our task was to pull them out of their reputation of being famous for featuring scantly clad ladies in commercials, and position them as the pioneers of the greatest tasting burgers in America. Starting from the look and feel of the brand, all the way to how their commercials were shot, down to the music that went with it - we gave Carl's Jr. a rebrand that brought the focus back to their food. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522283491634-3U7XOVVZY0ZOYIU5I8OG/Screen+Shot+2018-03-28+at+4.42.14+PM.png Carl's Jr. - :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522283703630-AJGIWJS4I2IJUFT0XUZ7/image-asset.jpeg Carl's Jr. - :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522283980763-HF11ZL47UZ05SMZELZMD/image-asset.jpeg Carl's Jr. - :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522283857762-4LL8F5RGPCYYKL8VN9OG/image-asset.jpeg Carl's Jr. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516746826650-WLJP5GAFDYMA9SPXWEH8/CKE_Design.png Carl's Jr. - Design Turned the color palette over to make the brand feel modern. Introduced new fonts that made an impact but retained the brand's edgy personality. Kept the star because what would Carl's Jr. be without it! https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516747342227-HFP25F0R7IPRJVV1AJJC/CKE_Photogrpahy.png Carl's Jr. - Photography By The Voorhes https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516747618770-4OV5M1VO1LW2B6671VRQ/CarlsReboot_NeonSign_GIF1_SQUARE.gif Carl's Jr. https://static1.squarespace.com/static/559cd023e4b074fbf9a99aef/59a4fbb4f7e0abcd30de6198/5affd614352f534e97e93f89/1526715997023/ Carl's Jr. - Carl's Jr Rebrand https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526716010289-2NOY4IO5WJVOPDAB3SKN/image-asset.jpeg Carl's Jr. - Case Study My role in this campaign was to redesign the brand look, and reposition the chain and what it stood for. Our team did this by establishing CKE as the Pioneers of the Great American Burger. CKE also created the fictional character of Carl’s Senior to launch the campaign. That part was brought to life by a different team at 72andSunny, and is not an idea I came up with. The case study below is included solely to show how the two halves of the campaign came together at launch. http://hellobaroosh.com/illustrations daily 0.75 2020-07-18 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522272186778-ETZSAHNJSRD55BAOI9BH/MISC.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592433527167-QGIEJNJUNQ5RADRPDU5U/SLOTH-GIF-Vertical.gif Illustrations H&R Block Sloth Stream https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1595033999416-IQS3DLTSNUY9J2U0KO72/BreastCancer_Awareness.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522272928378-R550WNBB0RH3L6NORWK6/Illustrations+1.png Illustrations Structures and Stairways https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1595035798035-ZTYJTH0MWUR7MADVFDRG/Cloud.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522275308174-0P8HT88MQEBPVZPTZV55/Illustration+5.png Illustrations 72andSunny Annual BBQ https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592433796957-4AYNGW00UBOG0NF27AJ8/DOLE_SnowGlobe_Animation.gif Illustrations Dole Fruits & Salads https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1594354011169-S6ICH7LNECAXUK3I6MR0/Emel%27s-Logos_Animation-File_Beige.gif Illustrations Blog Identity https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522274870787-LDYV0H0MVBHOQ89FFEFT/Illustration+4.png Illustrations - Illustrations 72andSunny Annual BBQ https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522276034143-IRAY4JF8SAQPF916LK4A/Illustration+6.png Illustrations 72andSunny Health Fair https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1523919558231-RVY2HTTGFJ46AUU0NVBK/Character_1_OneFriedEgg.png Illustrations One Fried Egg https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515086403088-903REBQC8NYKWFIX2YJ6/Screen+Shot+2018-01-04+at+9.20.23+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515087445328-MCCDQU2NMMXJO86YIZUI/Screen+Shot+2018-01-04+at+9.37.34+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515086662301-HVS76WPYL59RG3BARSN5/Screen+Shot+2018-01-04+at+9.24.43+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515085215723-HH4QBUI0OT0C39LV1HYB/Screen+Shot+2018-01-04+at+9.00.17+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515085217847-KTLPVX1R03Q1LDYGCS6K/Screen+Shot+2018-01-04+at+9.00.26+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515085219855-MYFN1R5SR8NN1KUJH06G/Screen+Shot+2018-01-04+at+9.00.38+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515087773187-5YMUQNR1BCV7QNLNR2MI/Screen+Shot+2018-01-04+at+9.42.59+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515086820447-OSJBMESRAJYRTQVMAH73/Screen+Shot+2018-01-04+at+9.27.14+AM.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515088003130-WZONAE2PP6PU4H92SHFR/cf6a5c28632591.5605380c07118.jpg Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515088020325-KD0RDY2ECNSZSPSI48CX/39302d27254291.5605032dc2af7.jpg Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1515088061397-WADYKWUDH1F8H2E5FTLB/0a6a9228634733.560539d2a9d26.jpg Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1522274284566-W2I29T41533P49TLJ5HP/illustration+3.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526715248501-4CNE1FLPW1TWQA4P3TSZ/72Posters.png Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526715320843-HYQJPONTKI7XW3Q2LX3D/Cannes_Gif_2.gif Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526715550375-43C0J0SXC07HL8HX2X25/Screen+Shot+2017-05-11+at+10.00.49+PM.png Illustrations - 72andSunny Cannes Dinner Invite https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592432761712-HA0IY76QGO2I2VN8PUBL/HRB+-+SlothGIF+%28SHOT_0040-NO-TYPE%29.gif Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592432833738-8L3YEWOX0O58WRLAKM86/HRB+-+SlothGIF+%28SHOT_0030-NO-TYPE%29.gif Illustrations https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592435426143-S2YB0WUGMSO13V8NZM9A/Ylan.jpg Illustrations - Illustrations Yogurtland https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592435428957-0DY2L5811X789UQB24C3/YLAN+eblasts+-+blurred.jpg Illustrations - Illustrations Yogurtland http://hellobaroosh.com/nbc-universal-cable-network daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1533759046768-WSVZSEL01KPH0EW1WIPQ/ETH_Thumbnail_Updated.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1531868673946-R7DK8Z559TEBOJFDUZTJ/EraseTheHate_Blurb_4.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1546561731594-B6Y0QTHQVOCWV7ZH0V75/Screen+Shot+2018-08-21+at+11.49.40+AM.png Timbaland x Princess Nokia - Erase the Hate Concept Development, Art & Design In partnership with NBCUniversal, we created a campaign to celebrate men and women who fight hate in America with creativity. From moms making mini-hijabs for doll's to a young photographer changing perception of black men though his colorful photography, this campaign showcased the creative activism that goes beyond signs and protests. Featuring a soundtrack from Princess Nokia in collaboration with the renowned music producer Timbaland, the anthem represents their real-life stories. This initiative was launched with an accelerator program providing grants, coaching, and mentorship to the featured activists (and more) from local communities across the United States. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1533761069332-0GEQXFYW3PANW1AT7BGS/Screen+Shot+2018-08-08+at+1.44.35+PM.png Timbaland x Princess Nokia - The Soundtrack Behind the scenes footage of Princess Nokia and Timbaland, and what working on this project meant for them. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1520535102527-A10BLUITEZL36IMBWKNX/ETH_OFFLINE_STILLS_004_AthleteAlly.jpg Timbaland x Princess Nokia - Anthem https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1520534839124-O2CASXZF9IE0YY3FKF5A/ETH_OFFLINE_STILLS_004_PNokia.jpg Timbaland x Princess Nokia - Erase The Hate | :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1533755306410-K9KL1IF6Y37UMGMW4TYC/PN_Street.jpg Timbaland x Princess Nokia - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717730143-M0VRPIPYZYH70O1VZCEZ/Screen+Shot+2018-05-19+at+1.14.37+AM.png Timbaland x Princess Nokia - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1533755320737-WM22TVPQTL03L1I1VFMB/ETH_Stills_hallway.jpg Timbaland x Princess Nokia - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717446176-IBPEPCRYVLP2WXHGDJBR/Screen+Shot+2018-05-19+at+1.08.51+AM.png Timbaland x Princess Nokia - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1533755363020-OJDOO1JE5B3WK9L2DBPE/AA_football_1.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1520535188847-YG3G6WEUZQKBWJC1GDYL/Screen+Shot+2018-03-08+at+10.52.43+AM.png Timbaland x Princess Nokia - Studio Sessions https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717476849-9R5MCF5OFHO5SRE9IKMB/Screen+Shot+2018-05-19+at+1.07.47+AM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717924848-NYVCQKBO7QMTGLRO9XT4/Screen+Shot+2018-05-19+at+1.08.20+AM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717437939-Y431ERTFG5Q4K67KRQHT/Screen+Shot+2018-05-19+at+1.09.54+AM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1526717464697-69IQDDXNH2BQ312D4E9T/Screen+Shot+2018-05-19+at+1.07.12+AM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516308690906-7I2UWRH4BUYMYQGTT9HU/Screen+Shot+2018-01-09+at+4.43.42+PM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1517966357563-4TC8RU5LU6BAUEMPLGT6/ETH_Wildpostings_DesignA.jpg Timbaland x Princess Nokia - Brand Design We were tasked with creating a brand identity for this project. The ask was to create a design language that would cut through the noise to make a statement in a jarring, but elegant way. Inspired by the backspace key on our keypads, we created this icon as a statement: Erasing hit from a culture doens’t have to be a monumental task, rather something simple and powerful when approached one step at a time. The language used played on using words with a negative connotation in juxtaposition with positive ones, resulting in statements that worked as CTAs for us to use as a starting point. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1517966514547-DLJ3VQSLGGHNUX7VAC2Z/ETH_Building_DesignB_2.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1517966341252-DTQJ9LK7LHKLI9YJNGLV/ETH_Subway.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1517966595424-TVXUQNP6C8WG7Z1NLMEA/ETH_Shelter_FNL.jpg Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516311139372-BK08WQ3MGZRIN4SPEDH1/Screen+Shot+2018-01-18+at+1.12.46+PM.png Timbaland x Princess Nokia https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1516311416539-1UNZVDW8ZWNDSKJM5VE9/Screen+Shot+2018-01-18+at+1.36.33+PM.png Timbaland x Princess Nokia http://hellobaroosh.com/new-gallery daily 0.75 2020-06-18 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534811159061-PN8TSR74ZR5273GX1B7Z/Uber_Thumbnail_2.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537206665178-HX9RYJ0UOT0BZH3LL50M/Uber_DoorsAreAlwaysOpening.png Uber Launch - Launch Film Concept Development, Art & Design A while back we were tasked with turning one of America’s most controversial brands into something people can love and respect. We did this by transforming Uber into a symbol of hope and positivity - a portal to opportunity anywhere, anytime. Hands down one of my favorite brief. After months of trying to crack the rebrand, we decided to approach it in a very human way, by crafting short stories about people in various stages of life. These narratives were then strung together to create this launch film. :60 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536305157921-A1ZLI9K8GZVE76NEWPNN/Theater.jpg Uber Launch - Portals For film design, we took a basic car door and gave it a little magic. Our “portals” became a key thread throughout the campaigns look and feel. Next few slides are a snapshot of how one simple sketch (last slide on the scroll) came to life across TV, social, and print. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537247864542-40T1HAD4F39JQMKWVUPJ/Portals.png Uber Launch - TV :15 Portals https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534744238419-UK974Y9UZ4XKPN9K58E5/Screen+Shot+2018-08-19+at+10.47.31+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534744210850-GBVVGZXFEPC2G801U9QY/Screen+Shot+2018-08-19+at+10.47.12+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534744260171-E9SO946051FX6C88NWXA/Screen+Shot+2018-08-19+at+10.48.03+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536730549836-YRZM9GD3O17BM3WMXEQU/U6HiddenGem.png Uber Launch - Bumpers :06 Hidden Gem Coming across a taco truck in the middle of nowhere. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536729988877-91S1G00LPNIX8LZB31JT/U6Hug.png Uber Launch - Bumpers :6 Hug Traveling across the world to see a childhood friend. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536779435598-W0A9DUP9U72H8VWAFUUP/U6_New+Places.png Uber Launch - New Places :6 Getting lost anywhere in the world to always find your way back home. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537231682603-LZI0RJE0H6JLEHQIQIF1/Screen+Shot+2018-09-17+at+5.47.05+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536304693453-GEHSANJKOWL2DETZOL87/Couple.jpg Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536304713003-SYV099HC984TPLEWSTQ4/Couple_2.png Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537231703029-O29NP0N6MULY1GL83BP7/Screen+Shot+2018-09-17+at+5.47.31+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536304743091-FXCUYD7O09SE24CBQFPO/Passenger.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537231691717-4PUF500RKE9LET5BAAW8/Screen+Shot+2018-09-17+at+5.47.18+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537206768353-Z4ZUN1SR7Q52I1BMCX0H/To+The+Stars_CoverPhoto.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537230413054-TMB9DEWFA94BNHO1UZ90/U6ToTheStars_2.jpg Uber Launch - Bumpers :6 To The Stars Showing your kids a world bigger than the one they know. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536731698901-NG37Q234JEH5LQLA63BZ/U6WelcomeHome.png Uber Launch - Welcome Home :6 Returning from a never ending business trip to a priceless welcome home. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1534744287228-7ZZDL7VL32FX1EE83991/Screen+Shot+2018-08-19+at+10.48.20+PM.png Uber Launch - Stills https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592450016401-RPF4W34TCYQTIFDYDP5E/4014444_72SNY_FESTIVAL_LL1_14x48_r3.jpg Uber Launch - Print & OOH Concept development only. I was not a part of production for print photography. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592451560205-UMHIO4W68V8XN8AP5ARW/4014444_72SNY_WELCOMEHOME_108in_x_178in_r1.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592450038066-L4ZX0WWH66X9UHERETLI/4014444_72SNY_EXPLORERS_14x48_r4.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592450024072-GQ2ENPZIGNKLCD5LAEHV/4014444_72SNY_TACOTRUCK_108in_x_178in_r2.jpg Uber Launch https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592449611818-FBWRD0KJEU3DR3BHQ1T7/DoorFrame_LineDrawings+and+photos.jpg Uber Launch - First Sketch Lastly, these basic-looking-badly-drawn masterpieces by yours truly were the building blocks of this campaign, along with 6 million terrible photos I took to avoid comping from scratch. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537232194027-JFRVG3X98T6GGR3VMY41/Uber_logoAnimation_White_FNL.gif Uber Launch http://hellobaroosh.com/uber-2 daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536862803388-515XUZIH1VAXR2YKWJN7/Screen+Shot+2018-08-19+at+10.48.20+PM.png Uber Stories - New Places Concept Development, Art & Design :15 The following is a series of 15 second stories focusing on a singular moment of opportunity for people from various walks of life. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536862803388-515XUZIH1VAXR2YKWJN7/Screen+Shot+2018-08-19+at+10.48.20+PM.png Uber Stories - New Places Concept Development, Art & Design :15 The following is a series of 15 second stories focusing on a singular moment of opportunity for people from various walks of life. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536865148750-92Z7GXNITAZRROAGZV93/Barbershop_CoverPhoto.jpg Uber Stories - Barbershop :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536863745651-L0LTHM53PWGY8MTR7XLD/Screen+Shot+2018-09-13+at+11.35.11+AM.png Uber Stories - Saturday Morning Pancakes :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536864860454-1GFJ8XGVDKIHTP1V1VCZ/To+The+Stars_CoverPhoto.jpg Uber Stories - To The Stars :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536863257194-K9TKGBXTHCYEN8XACB84/LastStop.jpg Uber Stories - Last Stop :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1536863098847-WSDKOOGA7MKKQOINQO5L/Screen+Shot+2018-09-13+at+11.24.20+AM.png Uber Stories - Hello :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537229923180-N4EJ79UIY6Q3X025L178/Portals.png Uber Stories - Portals :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1537229038722-VR7CPJLFUXEWOYRSKR2G/Theater.jpg Uber Stories - See the World :15 http://hellobaroosh.com/hr-block daily 0.75 2020-07-13 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1552950575408-DHWDE6DZKQOTBXB8NAC6/Lisa%27sWorld_Couch.jpg H&R Block Social - Lisa's World https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1552950575408-DHWDE6DZKQOTBXB8NAC6/Lisa%27sWorld_Couch.jpg H&R Block Social - Lisa's World https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1552929234845-VL3OLCCR2SZQKWRQDKJR/Screen+Shot+2019-01-18+at+12.52.39+PM.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1552933260901-HM6WVG4SD0A0VKSB9TJT/HRB_PortfolioAssets_Static1B.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1552942965190-L36IDNP3S9SQ0VQWFBR4/HRB_PortfolioAssets_2.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558393279778-SQL0E8NJMPW1ZNWBG0U6/HRB_AdweekHeadline.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558395046452-6X7TUXPZU9YSY2KMSAB3/SlothStream_CoverPhoto.png H&R Block Social - Live Stream: Paco The Sloth Concept Development, Art & Design, Some Writing, Team Management Tax season is stressful. So H&R Block, a leading tax prep company, decided to turn one of the most stressful days of the year–the deadline of April 15th–into a very relaxing one by live-streaming the most relaxed animal on the planet: a sloth. #SlothStream featured Paco the Sloth relaxing to the sound of ambient soundtrack for a 12-hour stream. Viewers were kept engaged throughout the day with interactive polls where they got to decide what snack or toy Paco should have. The following case study gives us a snapshot of how the day rolled, and how Paco won the heart of Twitterverse. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558395641133-Q5FW4MC0ZF5GVRR0GKNY/image-asset.jpeg H&R Block Social - Sloth Stream | BTS Time Lapse We worked with the American Humane Association to create a sloth friendly space with just the right room temperature and lighting to keep Paco happy and relaxed. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386749099-SSQN3A4OM1L3A85GVY5I/DSC07166.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386724301-MELCVJKS54DWG350XUO3/DSC07138.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386653458-TJCCUDOB5ATAZOTVU88X/DSC07079.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386769540-6VT00LF6K0WR1P9LDL58/DSC07198.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558396157182-MI9L4MH1BFVU6N9UOW0X/HRB+-+SlothGIF+%28SHOT_0040%2BTYPE%29.gif H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386327239-SZO3XGV68H6R835CFS1Q/HRB_Sloth_Gif_1014.gif H&R Block Social - Until next time! https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386297536-4THQPUV5493EFINWHNZW/HRB_Sloth_Gif_615.gif H&R Block Social - Until next time! https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558398752074-91ZMFIPPNVCPVF6ZNPG1/HRB_Sloth_Gif_1133.gif H&R Block Social - Until next time! https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558384866103-WRYGM7WDJX9NCVV750PN/HRB+-+SlothGIF+%28SHOT_0040-NO-TYPE%29.gif H&R Block Social Adweek The Drum Trend Hunter Campaign Live https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558395277560-9Z4X2JV5X5KE30YY1SPP/HRB---SlothGIF-%28SHOT_0020-Adweek%29.gif H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558384877326-48A142K9FUBH31VZGMDW/HRB+-+SlothGIF+%28SHOT_0030-NO-TYPE%29.gif H&R Block Social - Tax Day, Relax Day https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386790569-96NXMW2BSVC03VT56N48/DSC07233.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386346104-OXEV6XWI5YBKWH9YX8TT/HRB_Sloth_Gif_1153.gif H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386628419-FUCMXJ6ANB7TRCXHSBMS/DSC07066.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386689525-K3SXAOZLRO246VK9BDG3/DSC07128.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1558386815225-CDHYFAVB4SBTJEQJT2XD/DSC07303.jpg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592461044344-1VFWPDPWY4GDGNA4TQYN/HRB_SingingTweets.jpg H&R Block Social - Singing Tweets Concept Development, Art Direction To stay top of mind mid-tax season, we partnered with musician Greg Lawrence and turned real life angry tweets about TurboTax into classic blues style songs. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592459589170-3ZV7KZGDIKBOX5C6A3S0/image-asset.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592457546983-FW059S5JFWQ4U0MUAP0S/image-asset.jpeg H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592459151183-S4I1YVIN56WIH44XLNOV/image-asset.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592460051066-JRZS8P2YQ6IYARITXA0P/image-asset.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592463812421-LR01I9FPGL28W9GY0LEU/HRB_AboveAndBeyondIllustration_Cover.jpg H&R Block Social - Above & Beyond Stories Concept Development, Art Direction H&R loyalists have built lasting relationships with their tax pros over the years. To bring these professionals to the forefront, we created a series heartfelt filer testimonials in the form of charming animated stories. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592462142516-U0MZEBEYIPLW3PAR2LDC/image-asset.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592462571992-7ULKFKU4G6VTXKBY70J3/image-asset.png H&R Block Social https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1592462966353-4YFAHJ7ORVSC4GK5YQI9/image-asset.png H&R Block Social http://hellobaroosh.com/thorn daily 0.75 2019-06-26 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1561518812324-D0EUGY9Y50R2G9NOLOGS/Screen+Shot+2019-06-25+at+8.12.08+PM.png Thorn - Thorn :60 Reports of child pornography online have increased 10,000% since 2004. Thorn, a tech organization uniquely equipped to tackle the problem aims to eliminate it entirely through their newest product called Safer, which arms companies with tools they need to eliminate it online. In order to communicate the urgency of this product, we turned the online abuser community into a tech startup. A “unicorn” of sorts, that mimics the speed and agility of startups, only it is not a real startup. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1561518812324-D0EUGY9Y50R2G9NOLOGS/Screen+Shot+2019-06-25+at+8.12.08+PM.png Thorn - Thorn :60 Reports of child pornography online have increased 10,000% since 2004. Thorn, a tech organization uniquely equipped to tackle the problem aims to eliminate it entirely through their newest product called Safer, which arms companies with tools they need to eliminate it online. In order to communicate the urgency of this product, we turned the online abuser community into a tech startup. A “unicorn” of sorts, that mimics the speed and agility of startups, only it is not a real startup. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1561519604736-8B79A3UVC0YO9NDYEXNN/Screen+Shot+2019-06-25+at+8.01.33+PM.png Thorn - Thorn :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1561518251823-XVV5ZDIHORAPNIB8W551/Screen+Shot+2019-06-25+at+8.01.33+PM.png Thorn - Thorn :15 http://hellobaroosh.com/coming-soon-hr-block daily 0.75 2020-06-17 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1574319154229-TF3E1WYZMG2LV7GOB3IZ/Screen+Shot+2019-11-20+at+10.51.05+PM.png H&R Block https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578552841462-I2PX6LCFSN49PAEM5BJ9/HRB_Lisa_CoffeeMug.png H&R Block - Block Has Your Back Concept Development, Art Direction, Brand Makeover Taxes are confusing and complex. To tackle this, we partnered with H&R Block to create Lisa: A tax-loving brand ambassador there to answer all kinds of tax questions anywhere, anytime. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570649460550-O3IJ4U4OHGEUOJVOBKAZ/ToTheMoon_Cover.png H&R Block - To The Moon :30 https://static1.squarespace.com/static/559cd023e4b074fbf9a99aef/5d9e3477745ea91f95eafd30/5d9e34b849471e6d9f8344cf/1570649254843/ H&R Block https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570649691949-1YJO8RFL8U5LDXW2FZS7/LikeThat_Cover.png H&R Block - Like That : 30 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570649811580-KAYWKW2DM84KOTZ0BVFN/WhatsHeDoing_Cover.png H&R Block - What's He Doing? :30 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578552334704-JPWNLFOISJJ5D6UMA5M3/image-asset.jpeg H&R Block - Jeff Goldblum making fun of us. …that felt great! https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578551929334-QK6IZ3PE3Q6FFWS6H9K9/Lisa_Cover.jpg H&R Block - Phase 2 | Product Launch "It's Better with Block" To Launch Tax Pro Go–a product that blends the ease of online upload with the confidence of a real-life professional doing taxes for you–we showed people that the new way to do taxes is not by sitting at a desk with paperwork, but by doing whatever else it is that you want. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578601241426-IFLWRIC1HF6GN7U7N0DJ/image-asset.png H&R Block - Hot Sauce :6 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578601583903-422B65LSWEQ53CW38PLX/image-asset.png H&R Block - Tattoos :6 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578601873928-4DL2RSWN1Y8BOBW6RJYR/image-asset.png H&R Block - Skating :6 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578604346767-HH4KQ730QYS68LBJ839A/image-asset.png H&R Block - Stretching :30 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578606483850-Q6OAS6AIPR6WMFIYP01J/HRB_Diorama.jpg H&R Block - A Taste of Social For quick turnaround social posts, we decided to get shamelessly jankie with a diorama by giving our talent a little voice over. Following is a series of vignettes poking fun at culturally relevant events throughout the year. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578606350593-0S83BYU1KZSG7CC7GE6X/image-asset.png H&R Block - Calendar Event: Groundhog Day https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578605763383-Q9BTXFZOR35DX3PKIFIC/image-asset.png H&R Block - Calendar Event: Valentines Day https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578605520594-KLO41EBHGOOU9K48DZRK/image-asset.png H&R Block - Calendar Event: Marie Kondo becoming a sensation https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578606072501-7ZIZ1UMG8F9GXPXUM4A6/image-asset.png H&R Block - Calendar Event: The Big Game https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578606299929-UBQDYZ9JJLJE6IQY9RLW/A_RENDER_Isometric_w_taglines_002D_REV_w_White_BG.gif H&R Block https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570658031112-7CXZALRNPAHDV68LKD6C/Screen+Shot+2019-10-09+at+2.52.25+PM.png H&R Block - H&R Block | Bumpers https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570658878610-AHAZBAS6T39U9FB50T7G/A005C005_190302_R1KX.gif H&R Block - Block Has Your Back Taxes are confusing and hold the power to make anyone feel brainless. To tackle this, we created Lisa: The all-knowing tax-loving brand ambassador for H&R Block there to answer all kinds of tax questions anywhere, anytime. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570654132573-WUS04HDEOO6QR8YP3QN0/Screen+Shot+2019-10-09+at+1.08.56+PM.png H&R Block - H&R Block | :15 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1570654281931-TI3Q3QFYBGA06O897SR7/image-asset.jpeg H&R Block - Lisa's World https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578554482049-8RHHGSFZFCWUO1H8XO20/image-asset.png H&R Block - HRB | Hot Sauce :15 http://hellobaroosh.com/hr-block-product daily 0.75 2020-01-09 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578554573286-OV4R87SXCCE9OVM8T0AF/Lisa_Cover.jpg H&R Block Product - Product Launch | "It's Better with Block" To Launch Tax Pro Go–a product that blends the ease of online upload with the confidence of having a real-life tax professional assigned to you–we created a mini campaign to demonstrate the modern way of doing taxes: By not doing them at all. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578554573286-OV4R87SXCCE9OVM8T0AF/Lisa_Cover.jpg H&R Block Product - Product Launch | "It's Better with Block" To Launch Tax Pro Go–a product that blends the ease of online upload with the confidence of having a real-life tax professional assigned to you–we created a mini campaign to demonstrate the modern way of doing taxes: By not doing them at all. https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578555216691-IF380B0NLERL80A3G8KK/image-asset.png H&R Block Product - HRB | Stretching :30 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578587069159-FG76IMO8C7MO6LYE70HL/image-asset.png H&R Block Product - HRB | HotSauce :6 https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1578555853104-FIMF08OF1XF7LS3VEX8S/image-asset.png 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From 3am thoughts to images carved by mood swings, welcome to the art of gathering my mind when it doesn’t stop thinking. Love, Baroosh https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1594429751580-9DN9OP91HFAJMHLHGFSN/BWood%2BFabricShot.png Personal 2 (Copy) Untitled 5 Last night, I went down a Bollywood rabbit hole and got nostalgic about clothes. I grew up in Lahore. Right behind my school was a fabric market. It had incredible labyrinth like passageways, stores glittering with beads and colors on either side. My friend and I would sneak out and buy yard after yard before dropping them off to a tailor. “Our” tailor, who sat on the floor in a dingy little corner with an old Singer machine by his unwashed feet. We would bargain over money and time and make him promise to deliver all our outfits combined by end of week because we had nothing left to wear. We would stop by the corn cart, kernels toasted in sand and fire wrapped in crumpled old newspapers selling for 2 rupees each. Then rush back to class so we wouldn’t be late, yet again. I still have them. A mix of chiffons and silks beneath their never ending vines of flowers. Every now and then I pull them out then sit between the piles, trying to remember the person I was when I wore them. -April 21 2020, 11:32p https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1594366501872-EP69YPA7ATE9TKCZN438/Train.gif Personal 2 (Copy) Untitled 21 One of my favourite words is Asymptote. It's a mathematical term that refers to a line continually approaching a given curve, but never meeting at any finite distance. Meh, right? It wasn't until I read a Nicola Yoon book where she describes it as a wish that continually approaches, but never achieves fulfillment. I've been in love with it since. It's not that I'm running with a silly wish wanting for it to come true. But this odd little sentiment, this feeling of being stuck at almost, it stays. Lately I can't seem to be able to get rid of it at all. -June 21 2019, 10:45p https://images.squarespace-cdn.com/content/v1/559cd023e4b074fbf9a99aef/1594597141529-HB7YLZUTEXXD0ZL5X0GQ/BW_Texture.gif Personal 2 (Copy) Untitled 10 Two weeks. That’s how long it takes to get back at times. It starts with small shifts. The mood darkens, your heart becomes twice it’s weight. The best way to describe it is as sleep paralysis. A part of you knows it’s illusory but the mind lacks control. Next thing you know you’re pulled into slow motion. Time has a different texture here. Hours go by staring at the ceiling or counting cracks. You find yourself catching dust motes for as long as the light doesn’t shift. Isolation makes it easier. It gives you time to push through misplaced thoughts and feelings and tuck them in neat little packages that tear at the seams. You tell yourself you’ll handle them next round. Just like you’ll handle those calls unanswered. Maybe you’ll lie, keep things comfortable. Next, there’s intermittent crying. There’s always intermittent crying. But it’s distracting. The eyes get puffy the sinuses go whack. The walk from bed to grab a wad of toilet paper feels difficult, keeping you irritated enough to stop the sobbing. Then there are sounds. Focusing on them helps. Muffled conversations, footsteps from apartment above. Wind chimes on a static afternoon are pretty. When everything melts you grab your phone and get sucked into quotes by strangers. Pretty ones by Scott Fitzgerald mixed with shitty ones by Aubrey Drake Graham. But words feel like sunlight, like the kind of warmth you don’t realize you’ve been deprived of until it hits you. You read until they don’t make sense. But mostly you just sleep. A little trick to fast forward time. Later you’ll notice shades of sky or flowers in concrete. You’ll sign up for a dance lesson even take a trip to watch the fireflies. You’ll meet strangers and turn them into friends, laughing with them the manic laughter of a carefree teenager . Till then you’ll sleep. You’ll sleep to make sure these plans don’t fade. 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